For example, I see a campaign named ‘cvgg_dybff’ that I definitely did not set up, along with the UTM tagged campaigns that I did set up like ‘buttonclickvideo’ and ‘gmb.’ Zack Duncan of Root and Branch Group explains, “Our bot traffic often shows up in our Campaign reports in Universal Analytics (Acquisition -> Campaigns -> All Campaigns). Want to learn more? Andy Crestodina of Orbit Media Studios made a video that shows how to create and use one of the most helpful Google Analytics features for identifying bot traffic and analyzing your data – GA segments.Īnother tactic for identifying bots is to dive into your Campaigns report in Google Analytics. Your bounce rates, conversion rates are more accurate again.” Now everything in Analytics will look normal again as you navigation around the reports. When you plot the row, you can see the spike clearly. In this case, it was traffic to a non-page (so-called ghost traffic injected directly into GA without actual triggering of javascript on the site) The keywords we have found are something like “” which can be easily filtered out using an advanced filter.”Īndy Crestodina of Orbit Media Studios adds, “When you see a spike that can’t be otherwise explained, look for evidence that it’s a bot. We’ve had success filtering out this traffic by looking at keywords in the organic channel (where we’ve seen the majority of recent bot traffic), and finding the bot-related keywords. A majority of the time, bots will have an average session duration that is less than a second, and will only have a 1 page per session. Often the city will be not set or the location of a server farm (like Boardman or Ashburn) or the keyword searched for or referring source will be a domain containing the word bot.īen Johnston of Sagefrog Marketing Group says, “The best way to find bot traffic is to look for spikes on a certain day, or series of days and look at the behavior metrics. “If the traffic can be isolated and consists primarily of single page views of 1 second or less, I dig further. “Probably the most obvious way is to review traffic patterns for unexpected spikes,” explains Donna Duncan of B-SeenOnTop. If your website normally gets 1,000 visitors per day and one day you get 20,000 visitors without doing anything different from a sales or marketing perspective, this is most likely bot traffic. Get the template free Unusual traffic spikes To better understand how your website performs in terms of traffic growth and conversions, we’ve made this plug-and-play dashboard that contains all the essential metrics for understanding how successful you are at optimizing different aspects of your website. It’s also a bit time-consuming to combine all the metrics you need in one view. If you want to track these in Google Analytics, you might find the visualizations limiting. Goal completions: How many users responded to your call to action?.Average session duration: How much time are people spending on your website? Users with a high average session duration are most likely relevant to your company.Bounce rate: Do visitors leave shortly after landing on your website? Or do they stick around?.Sessions by organic keyword: Which organic keywords bring in the most traffic to your website? This may help you determine whether your SEO investments are paying off.Sessions: The number of sessions can tell you how many times people are returning to your website.But, starting with these 10 commonly tracked GA metrics will give you a pretty high-level view of how your marketing is working… Sure, there are dozens (and dozens?) more GA metrics you could track.
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